1. Purposeful collections
Group products a customer would compare with one another. Briefly explain how to choose and link to the relevant products. Avoid empty collections that provide no next step.
2. Information that helps a decision
Review dimensions, materials, compatibility, availability and delivery conditions. Use your catalog and manufacturer documentation; do not fill missing attributes with assumptions.
3. Check the complete journey
Open a collection, select a product and continue to the cart. Check links and review what happens to out-of-stock or retired products before changing their URLs.