1. Define the actual service
Describe the service you provide, where you operate and how to request it. Publish addresses and opening hours you can keep up to date.
2. Use first-hand information
Add work examples with the customer’s permission, conditions and questions you receive often. A city page should contain useful information about that service and location.
3. Check contact details
Test phone, email and form links on mobile. Record incoming requests and distinguish general questions from requests for quotes.