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Understand where each data point comes from

Distinguish observations, metrics, inferences and manual edits.

1. Downloaded content

Titles, links and HTML text come from pages the analysis can download. A blocked website or one that depends on a browser may provide incomplete information.

2. AI interpretations

Business descriptions, suggested audiences and drafts interpret available sources. They need human review and do not replace visitor metrics.

3. Metrics and connections

Search Console and GA4 provide data from the properties you connect. Keyword metrics and search results come from the configured SEO provider. A missing connection should not produce invented numbers.

References