1. Define your questions
Choose questions a customer would ask to compare solutions. Record language, market, date and the engine queried. Keep questions consistent when comparing measurements.
2. Save the answer and its links
Distinguish a brand mention from a citation linking to your website. Open each link to verify the destination and retain the complete answer as evidence.
3. Treat a sample as a sample
An answer can vary between requests. State how many questions, engines and runs you checked. A single mention does not establish a permanent position or website visits.